Project Overview
LVL UP! Cafe is a unique coffee shop concept blending a fresh, modern aesthetic with retro gaming vibes. Designed to appeal to a young, urban audience, the brand seeks to stand out from the typical cafes flooding the Greek market by offering something truly distinctive.
Naming & Concept
The name LVL UP! comes from the iconic “level up” phrase used in video games, symbolizing progress—a clever metaphor for how coffee powers us through the day. The cafe’s playful identity speaks directly to gamers and pop-culture enthusiasts.
Logo & Character Design
At the heart of the branding is Ne(r)d, a whimsical ghost character sipping coffee, inspired by nostalgic video game elements. The hand-drawn logo typography adds a dynamic, energetic touch, while the chosen color palette enhances the retro aesthetic.
Color Palette
The key purple shade (#9763A4) was inspired by Gengar from Pokémon, adding a subtle nod to classic gaming culture and reinforcing the brand’s nostalgic undertone.
Font & Illustrations
The font Eustranche complements the playful yet edgy feel of the brand, and custom illustrations bring the character of Ne(r)d to life across the visual identity.
Final Thoughts
This redesign successfully merges modern aesthetics with brand identity, making ACS stand out in the competitive courier industry. The bold, high-energy design ensures instant recognition, positioning ACS as a forward-thinking and high-speed service provider.
More info about this project here :
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